In today’s digital landscape, establishing a robust digital presence is essential for brand growth and longevity. Jonathan Destler, CEO of Opti-Harvest, an innovative agricultural technology company, knows this firsthand. With over twenty-five years in building businesses and advising startups, he emphasizes the importance of why your brand needs a strong digital presence, starting now.
Building a presence online isn’t just about visibility, but about the direct line it creates between your brand and its audience. Destler points out that your brand’s first interaction with a customer is usually online. Therefore, your digital identity needs to resonate with your target audience, thereby building trust and loyalty. By engaging with customers on a personal level – through dialogue, feedback, and exceptional customer service – your brand becomes more accessible and relatable. This not only sets your brand apart from competitors but also paves the way for future long-term growth, Destler adds.
Now is when you should start
If the thought of establishing your brand’s digital footprint seems daunting, the best advice is to start now. Begin with the basics: a brand website and social media profiles. These are the cornerstones of your brand’s online identity, essential for posting content, engaging with your audience, and maintaining a constant stream of activity. Whether you opt for a dedicated agency or an in-house team, the goal is to ensure that your brand’s digital presence is vibrant, engaging, and reflective of your brand’s values and mission.
A brand website is your home on the internet; a hub for your content, products, and services. Social media profiles, on the other hand, offer a dynamic platform for interaction, allowing you to reach out to your audience where they spend a significant portion of their time. Regular posting and engaging content are key to keeping your audience interested and engaged. It’s about creating a buzz around your brand and maintaining it through consistent activity.
Protecting what you build
Building a digital presence online is an ongoing journey, one that involves not just creation but also protection. Negative reviews and unfavorable articles can tarnish your brand’s reputation, which is why reputation management matters in business. Therefore, it’s critical to monitor your online presence, engage with your audience positively, and address any concerns or criticisms promptly and professionally. Protecting your digital footprint is about safeguarding the reputation you’ve worked hard to build, and ensuring your brand is perceived in the best possible light.